Dont stop on targeting market, go deeper, see what their inner needs.

Create emotion, create awareness

Go Deep and Wide, create campaign that give what they want first

Deliver what they need

Reach - Targeting - Approach - Close

Needs - Info needs, physical needs, emotion needs


If wide, that is trend, that is economy ...   Dominate mass people's perception, but at first, your conversion power, your approachng power must be good, dominate people's perception about the vision, not the brand only, wide giving to people, not only want wide people know about you.


PS: Deep & wide can be move on in the same time, they are different things .


Inspired the next morning after edufly meeting, and after a 'guilty' sleep ..